Best NFL Betting UK Sites For 2024

2 July 2024

Scott Adler

Scott Adler

Pro punter

Scott Lang is a sports betting and strategy specialist with experience writing for a number of publications during a 20-year career. An expert in football and golf, Scott also has a passion for American sport, particularly the NBA and NFL.

All posts by Scott Adler

Pro punter

Fact Checked

Michael Lee

Michael Lee

Betting Expert

Michael has worked in the sports betting industry for many years. Following football, horse racing and track and field athletics, he has covered the last three Olympic Games, World Cups and other major sporting events.

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It may be known as “America’s Game” but American football is much-loved by millions of UK sports fans, to the extent that three regular season games are now held on these shores every year, all sellouts! And NFL betting is also a big deal, fuelled by the popularity of the game and a host of NFL betting offers at the best UK sportsbooks.

On this page, we’re going to reveal the sportsbooks that we consider to be the best NFL betting UK sites. We’ll take you through the top sites and explain exactly why they have made the cut. Furthermore, we’ll be sharing some key insights into NFL betting that will help increase your enjoyment of the sport we love and maybe lead to a successful bet or two!

The Best NFL Bookies In the UK

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888Sport

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• NFL Acca, Bet Builder & Touchdown Scorer Insurance are all available
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#ad • 18+ • New customer offer • Min deposit £10 with promo code: GET40 • A qualifying bet is a ‘real money’ stake of at least £10 using Bet Builder • Min odds 2/1 (3.0) • Free Bets credited upon qualifying bet settlement, expire after 3 days and valid for football markets only • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & full T&C’s apply.• BeGambleAware

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• NFL Live Streaming
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*New members. Offer not available 15/04/23. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+

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• NFL early Payout offer
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New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhound and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.

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*New UK customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only (exclusions apply). Free Bet expires 7 days after credited. 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.

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• NFL Moneyline Insurance Offer
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The Best NFL Betting Sites In The UK Ranked

Before we get into more detail, here’s a handy at-a-glance list of what we consider to be the best NFL online betting sites:

1. 888sport – Three NFL-specific cashback offers each week
2. LiveScoreBet – Acca loyalty club includes NFL bets
3. Betway – NFL betting tips
4. Betfred – #PickYourPunt NFL feature
5. BoyleSports – Massive range of  NFL price boosts
6. QuinnBet – Multiple NFL-specific betting features
7. 10Bet – Huge range of NFL betting markets
8. BetVictor – NFL Bet Builder

Top NFL Bookmakers Reviewed

1. 888sport – The NFL Cashback Kings

It’s no surprise that 888sport are one of the best NFL betting online sites we have come across because in 2021 they became the first UK sportsbook to officially partner with the National Football League. And we reckon NFL betting fans will be delighted with what they find at the 888sport site.

There are three specific NFL betting promotions running throughout the 2022/23 season, each relating to a different day. You can qualify for Bet Builder Insurance when you wager on the Thursday night game, Acca Insurance on Sundays, and Touchdown Scorer Insurance for Monday Night Football. In addition, if you have a winning bet at odds of more than 4/1, 888sport will reward you with a £5 free wager.

There’s also an Acca Club to enjoy, a superb betting blog containing NFL news, views and betting tips, as well as live streaming of selected games. And if all of that wasn’t enough, 888sport are one of the few sites we have found to offer an NFL Bet Builder.

2. LiveScoreBet – In-Play Excellence

Many NFL fans will already be familiar with the LiveScore brand as they are one of the most popular live score and sports streaming services in the world. And LiveScoreBet may be a new addition to the British betting scene but they are certainly developing a strong NFL offering.

There are a huge range of markets to bet on within each individual match, including multiple handicaps and points totals and a huge range of team and player prop bets. Their NFL in-play betting service is also top-notch, with a good range of live markets and the ability to stream multiple NFL matches each week.

LiveScoreBet also has a generous Acca Loyalty Club where you can earn a £10 free bet each week when you place two £10 accumulator wagers on a wide range of sports, including NFL.

3. Betway – Best For NFL Betting Picks

Betway earns its place on our top five thanks in no small part to one of the best NFL betting blogs we have seen. Every week you can find multiple betting tips ahead of the weekend’s matchups, as well as NFL betting guides, interviews with legends of the game, quizzes and bespoke articles covering numerous aspects of the NFL.

Betway’s NFL betting service is not too shabby either, with a massive range of markets available ahead of each game, price boosts and statistics. And you can also earn a £10 free bet each week when you wager £25 on multiple bets, including NFL selections.

4. Betfred – Superb Welcome Bonus

Just like the Buffalo Bills offense, Betfred has a huge amount of weapons at their disposal when it comes to attracting and retaining NFL betting fans. The first is their welcome bonus, where new punters can earn £60 in free bets and bonuses when signing up for a new account. Next up is their NFL betting offer for existing customers, where your moneyline pre-match bet will be refunded if your team is leading at halftime but goes on to lose the game.

That’s not all though as Betfred also offers a #PickYourPunt feature, where you can request your own bets on certain games or wager on special markets set by Betfred. And finally, their betting blog is superb, with numerous NFL betting tips each and every week.

What Makes a Good Online NFL Betting Site?

The number of reputable NFL betting sites that are available to UK punters may be a nice problem to have, but it can also be overwhelming whether you’re a novice bettor or an old hand like us! However, you can make it easier to work out where to place your NFL wagers by focusing specifically on the elements of a betting site that matter most to you, such as the amount of NFL markets on offer.

And to help you with that, here’s a list of the top criteria that we judge the very best NFL online betting sites on.

• Safety

UK punters are lucky in that the UK Gambling Commission is one of the most well-respected betting regulatory bodies in the world. So if site safety matters to you then a quick look at the bottom of a sportsbook’s home page for their UKGC affiliation should allay any fears you may have. Furthermore, you can be sure that any sports betting site featured on our pages will be legitimate and trustworthy. In addition, if the integrity of a betting site is paramount to you then we would always recommend heading to the more established names such as Betway and BoyleSports.

• NFL Promotions

The enduring popularity of NFL betting in the UK means that while there is not a huge range of NFL-specific betting promotions, there are a decent number out there if you know where to look! And if NFL betting promotions are your thing then we would recommend heading to 888sport. It’s easy to see why they are USA sports betting specialists as their NFL offers are superb, including Bet Builder, Touchdown scorer and Acca Insurance deals each and every week. Over at QuinnBet, they offer an NFL Acca Bonus, Acca Insurance, along with a unique deal where they will refund 5% of your in-play bets on US Sports each and every day.

• Other Promotions

There are also plenty of existing customer deals that can still apply to NFL bets. For instance, sites such as Betway, BoyleSports and LiveScoreBet offer deals where you will be rewarded with free bets for placing a certain number of accumulator wagers each week.

• Special Features

It’s also worth checking out the special features that may be available at a particular NFL betting site. For instance, BetVictor and 888sport are one of the few sites to offer an NFL Bet Builder. While the number of price boosts we found at BoyleSports for each and every NFL game was excellent. And over at Betfred, the #PickYourPunt feature allowed us to request our own special bets for certain NFL games, as well as pick from the unique markets that they had to offer.

Scott Adler

Bet Builder

You may have more than one bet in mind when it comes to a particular NFL game and the Bet Builder feature is a great way to combine all of your selections into an Acca with higher odds. NFL Bet Builders are also particularly useful as you can combine different player props together from the same team if you think that side is going to be dominant.

• NFL Markets

As we will tell you later in this article, there are a huge amount of betting markets that can potentially be offered by UK sportsbooks. And you should expect the very best NFL betting sites to offer 100+ markets on each game, including the match result, multiple handicap and points totals markets, as well as lots of team and player prop bets such as total passing, receiving and rushing yards and touchdown scorers. And we found all of those markets and much more at Betway.

• Betting Odds For NFL

In our experience, only the real high rollers are enormously concerned about betting odds for NFL, simply because no site could ever claim to be best in class when it comes to prices. However, far more punters are interested in the kind of NFL price boosts you can find at Betway and BoyleSports.

How the Best NFL Online Betting Sites Compare

Here’s a handy summary of the key features available at all of the sportsbooks featured on this page:

Sportsbook	NFL Live Betting	NFL Live Streaming	NFL Bet Builder	NFL Acca Offers	NFL-Specific Promotions	NFL Betting Predictions
888sport
LiveScoreBet
Betway
Betfred
BoyleSports
10Bet
QuinnBet
BetVictor

The Most Popular NFL Betting Markets

There are a huge amount of NFL betting markets to pick from, ranging from ante-post picks to match outcomes, as well as NFL betting props concerning an individual or team’s performances. And don’t forget that many of the different markets can be combined into multiple bets with higher odds. And you’ll also be able to take advantage of the wide range of Acca Boosts, Insurance and Loyalty deals that are offered by the best NFL betting online sites.

Super Bowl Winner

The culmination of the NFL season is the Super Bowl, contested by the AFC and NFC Champions and rightly recognised as one of the biggest sporting events in the world. And when it comes to NFL betting, the simplest wager you can make before the start of the NFL season is which of the 32 teams will emerge victorious. In addition, the Super Bowl winners market remains during the campaign and a team’s price will fluctuate depending on the kind of form they are in.

NFL MVP Betting

Another popular pre-season betting market is wagering on who will be named the most valuable player, or MVP in the regular season. Given that it is the most important position in a team, it’s no surprise that quarterbacks have won nine of the last 10 MVP awards. And Green Bay Packers signal caller Aaron Rodgers has earned that accolade for the last two years. So when it comes to NFL MVP betting it can be a good tactic to narrow down your shortlist to the elite quarterbacks in the NFL.

NFL Draft Betting

The NFL season runs from early September to February, meaning there are around seven months of each year with no meaningful action, as well as a lot of bereft NFL fans! Praise be for the NFL Draft then, the April extravaganza where the best College players are selected by all 32 NFL teams. There are seven “rounds”, with the order for all seven finalised before Draft Day. And the unique twist is that the worst-performing teams from the previous season are able to select the best College prospect right at the beginning of Round One.

And of course, there are NFL draft betting markets, the main one of which is the first player to be picked. Furthermore, the best NFL betting sites will offer markets such as which players will be picked in positions one, two and three. And you might also be able to find NFL Draft betting markets concerning which round a particular player will be drafted in.

Match Winner

Heading into the season itself, you can place wagers on the winner of a particular match-up. These are often called “Moneyline” bets by NFL betting online sites but you are essentially just placing a wager on the home or away side to win. Draws are very rare but they do happen occasionally, so many NFL betting sites will also offer a tie market at a high price.

Total Points

Another popular NFL betting market is the number of points scored in a game. The way this works is that the bookies will use a wide range of statistics to work out how many points both teams combined will put up on the board. Then they will set a “line”, which you can choose to bet “Over”, or “Under”.

For instance, the Miami Dolphins are facing the New England Patriots and the NFL betting lines are set at 42.5 points across the board. If you bet the over, as soon as 43 points are scored your bet is a winner, whether it’s 43-0 to either side or 23-22! However, if less than 42 points have been scored at the end of the game then it’s back to the drawing board!

Scott Adler

Total Points

When it comes to points totals, working out whether to back the over or under is about more than just knowing the relative strengths of teams’ offences and defences. For instance, if a team is well known for running the ball a lot then that tends to take lots of time off the clock and can often lead to low-scoring matches. And on the other side of the coin if two teams are facing each other who like to put up huge passing numbers then the over will be very much in play.

Touchdown Scorer

NFL betting props are a hugely popular way of betting on the NFL. Short for “proposition bet”, a prop bet is a wager made on a specific outcome occurring which doesn’t directly affect the game’s final result. And betting on a particular player to score a touchdown is an example of such a bet.

For the uninitiated, when a player catches the ball in their opponent’s end zone or runs with it to the same area, that is called a touchdown. And the beauty of betting on a particular player to score a touchdown is that it doesn’t matter who wins the game as long as your player scores. Similar to football betting, you can wager on a player to score a touchdown at any time, or to secure the first or last touchdown, the latter two markets being available at higher prices.

Other NFL Betting Props

There are many other examples of NFL prop bets, all related to a specific player’s performance. For example, you could bet on Tom Brady’s passing yards to be over 275.5 in a particular game, or Stefon Diggs’ receiving yards to be over 85.5. You could also wager on Jonathan Taylor to rush for more than 85.5 yards or Tyreek Hill to have more than 7.5 receptions in a game. And on the defensive side of the ball, you could back Aaron Donald to have more than 4.5 sacks.

NFL Handicap Betting

The popularity of NFL handicap betting stems from the fact that it allows you to back the favourite in a particular matchup but receive a far better price. And that’s because you aren’t just backing them to win, but win by a certain number of points, as the basic premise of NFL handicap betting is that one of the teams is given a head start in the betting market. And on the other side of the coin, if you back the team with the head start to emerge victorious, you are effectively giving yourself two chances to win.

For example, the Philadelphia Eagles are heavily favoured against the Washington Commanders but their skinny price reflects that! However, the bookies are also offering a “Philadelphia Eagles -6” market, which means they are inviting you to wager on the Eagles to win by more than 6 points. However, on the other side of the coin, you could also bet on “Washington Commanders +10”, which means that your bet will be a winner if the Commanders pull off the shock win, or lose by less than 6 points. So if the score ended up 28-10 to Philly and you bet on the Eagles to “cover”, then your bet would be a winner!

Live NFL Betting

NFL games are really suited to in-play betting on account of their length and also the fact that every week there seems to be a huge amount of comebacks! When looking for the best live NFL betting sites, first and foremost you should be identifying the sportsbooks that feature a wide range of live markets. From there it’s a bonus if, like 888sport and Livescorebet, they offer live streaming. However, failing that, offering a wide range of in-play statistics will also work in a site’s favour.

Top 3 Bookies For Live NFL Betting

• LiveScoreBet – Bet £10 & Get £20 in Free Bets
• 888sport – Bet £10 And Get £30 In Free Bets
• Betway – £30 Matched Free Bet If Your 1st Football Acca Loses

The Best NFL Offers For December 2024

Getting The Best NFL Betting Odds

Due to the huge range of matches and markets on offer, there is simply no way to guarantee that the particular sportsbook you are wagering at will always be furnishing you with the best NFL betting odds. However, what you can do is narrow your focus to specific matches and markets at a particular sportsbook and use odds comparison sites to see how they compare to other NFL betting sites. And if a particular site isn’t included you can head over and check the prices yourself.

However, if NFL odds really matter to you then you should be willing to sign up for lots of different NFL online betting sites and follow the value! However, another bonus (pun very much intended) is that you will be able to collect lots of different welcome bonuses along the way!

Top 3 Bookies For NFL Odds:

• LiveScoreBet – Bet £10 & Get £20 in Free Bets
• BetVictor – Bet £10 Get £30 In Free Bets + 100 Free Spins
• 888sport – Bet £10 And Get £30 In Free Bets + £10 Casino Bonus

Super Bowl Betting

The Super Bowl is a genuine cultural phenomenon, thanks in no small part to the halftime show that has featured bona fide megastars Lady Gaga, Beyonce, Coldplay and Dr Dre in recent years! Over 200 million fans tune in worldwide each year, including millions burning the midnight oil in the UK! And the unique nature of the Super Bowl is reflected in the variety of betting markets on offer.

And that’s because while you can bet on all the NFL markets that we have outlined in this article, as well markets such as the Super Bowl MVP, there are also some weird and wonderful special bets. These range from the length of the national anthem to the first song played by whichever megastar is performing at halftime. And if that’s not enough, you can also wager on the colour of the Gatorade that is traditionally poured over the winning Coach by his players!

In addition, we’d recommend checking out your favourite NFL betting sites ahead of the game, where you are sure to find a host of special offers, price boosts, special bets and even the holy grail of betting offers, the no strings attached free bet!

Past Super Bowl Winners

To use an American term, the Super Bowl really is the Grandaddy of all sporting events and a huge draw, whether you’re an NFL fan or just interested in the halftime show! What’s interesting from a betting perspective though is that teams very rarely win the Super Bowl two years in a row, as you can see from this list of the last 10 winners of the Vince Lombardi Trophy.

Identifying the Best NFL Betting Strategy

Don’t Be Afraid to Set Your Own Handicap

You shouldn’t be afraid to try and emulate NFL betting experts by attempting to set your own handicap ahead of a particular matchup. And the way to do this is to look at things like a team’s recent form, injuries, home advantage, the quality of a team’s offence and defence and many other things! That will allow you to form an opinion about how many points you think a team will win by. And the key here is that often your handicap will be different from the one that the bookies have set, opening up potentially favourable betting opportunities.

For example, Green Bay is playing Chicago and the bookies are offering a “Green Bay -9” market. However, your research has led you to believe that the Packers are more likely to win by around 14 points. So you are more than happy to back Green Bay on the handicap market. Now of course we’re not saying that this bet will be successful all of the time, but identifying favourable betting spots such as this can be a profitable play in the long term.

Always Check The Weather Forecast

A common mistake that many NFL bettors make is failing to take into consideration the weather in a particular city that is hosting an NFL game. Wind, rain and snow can really affect the outcomes of a match, especially when it comes to points totals. And that’s because inclement conditions will often lead to teams running the ball more, which is a recipe for low-scoring matches. In addition, teams that play in domes may underperform on a snowy night in New England, while Florida and California sides not used to extreme weather conditions could also struggle!

Pay Attention to Individual Matchups

American football is a team game but when working out what bet to place you need to break it down to the individual matchups that are happening all over the pitch. For instance, if a wide receiver is going up against one of the premier cornerbacks in the game, whose job it is to stop them catching the ball, then they might be expected to have a quiet day. And you could back their receiving yardage to be under the line the bookies have set. Or if a team’s offensive line, whose job it is to give the quarterback time to throw and prevent them from being “sacked”, has underperformed in recent weeks, that quarterback could be in for a rough day. And that might convince you to back the opposing team.

Look to Back the Underdogs in the Handicap Market

When it comes to NFL handicap betting, many punters focus only on backing the favourites in a particular matchup and are reluctant to back the underdogs, even if they are getting a head start. However, the statistics show that between 2005 and 2021 the underdogs covered the spread in over 52% of NFL matchups. So if your research leads you to believe that a matchup is going to be closer than the bookies may think then don’t be afraid to back the underdogs to make their head start count.

Bet on Alternative NFL Betting Spreads & Points Totals

When it comes to points totals, handicaps and player props, you don’t always have to take the NFL betting lines that the bookies have set. Many NFL betting sites will offer alternate markets, so for example, instead of settling for a -3.5 handicap, you could opt for a -2.5 or even -1.5 NFL betting spreads, with a more modest payout but a likelier chance of happening. And the same principle can apply to points totals  because if you think that a game will have over 45 points but not over 50, which is the line that the bookies have set, you can often choose to bet on the lower total but for a lesser price.

The Top Five NFL Betting Tips

The Best NFL Betting Site in the UK

There’s no need for overtime when it comes to deciding which is the best NFL betting site in the UK. 888sport takes the crown thanks to a superb selection of NFL betting features, a fantastic in-play offering with live streaming, an NFL Bet Builder and a superb betting blog with a host of Gridiron articles. If you’re an NFL betting fan we would highly recommend checking out 888sport, and we wish you the best of luck!

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Scott Adler

Pro punter

Scott Adler

Pro punter

Scott Lang is a sports betting and strategy specialist with experience writing for a number of publications during a 20-year career. An expert in football and golf, Scott also has a passion for American sport, particularly the NBA and NFL.

All posts by Scott Adler