Best Odds Guaranteed Betting Sites in the UK 2026 – Where to Get BOG
This page explains how Best Odds Guaranteed works at bookmakers in the UK today. Often abbreviated to BOG, the sections below cover which British and Irish bookmakers offer it, when it comes into effect and other information relating to this common concession, which is subject to each operator’s terms.
Best Odds Guaranteed Betting Sites in the UK
- BOG from day before races
- Singles, Each Way & Multiples covered
- Max daily payout of £50,000
- Casino
- Live Stream
- Cashout
- Bet Builder
- Betting App
- BOG
- Extra Places
- Odds Boosts
- Daily Specials
- BOG applies on day of races
- Singles, Each Way & Multiples covered
- Max daily payout of £25,000
- Casino
- Cashout
- Bet Builder
- Betting App
- BOG
- Loyalty Club
- Extra Places
Betgoodwin
- BOG applies from 7am on race days
- UK / Irish horses & greyhounds covered
- Max daily benefit of £1,000 per bet
- Casino
- Cashout
- Betting App
- BOG
- BOG applies from 8:30 on race days
- Combination & System bets covered
- Max daily benefit of £250 per race
- Casino
- Live Stream
- Cashout
- Bet Builder
- Betting App
- BOG
- Extra Places
- 2nd to Favourite
- ACCA Insurance
- BOG applies after 9am on race days
- Accumulator bets covered
- Works alongside other offers
- Casino
- Cashout
- Betting App
- Odds Boosts
10 Horse Racing Bookmakers in the UK Offering Best Odds Guaranteed
When it comes to BOG, our reviewers have compiled a list of 10 UK betting sites compared that offer it. They are:
- BoyleSports – BOG applies from the day before racing
- 888sport – Best Odds Guaranteed applies on the day of the races
- BetGoodwin – BOG applies on this newer betting site
- Betfred – Includes BOG among its offers
- QuinnBet – BOG covers combination and system bets
- 10bet – Best Odds Guaranteed alongside other promotions
- Virgin Bet – Comparatively high maximum enhancement under its BOG terms
- BetVictor – BOG on UK & Irish horses & greyhounds
- betway – Small stakes qualify for Best Odds Guaranteed
- LiveScore Bet – BOG enhancements capped at £50k extra per day
What is Best Odds Guaranteed
BOG is one of the more widely offered betting offers among online bookmakers. As this page explains, each bookmaker applies the guarantee slightly differently. In general terms, it is designed so that a bet placed on the day of the race is settled at the Starting Price (SP) if that price is larger than the odds taken.
An important point about Best Odds Guaranteed is that it is not limited to horse racing; it also applies to greyhound racing markets at many bookmakers. In other words, it covers races involving dogs and horses. With that background in place, the sections below examine BOG in more detail.
What Does Best Odds Guaranteed Mean
BOG is among the more common betting promotions that bookmakers list today. What does it actually mean? Best odds guaranteed is a term describing how a bet on UK and Irish greyhound and horse races may be settled at the SP even when the bet was placed earlier in the day. Here is a worked example.
Suppose a bet is placed on Kauto Star to win at Kempton Park three hours before the race, at odds of 11/4 (3.75) with a £10 stake. Kauto Star then drifts slightly in the market to a Starting Price of 3/1 (4.00). Under BOG, the larger price applies. The bookmaker’s pay-out on a winning bet would be £40 rather than £37.50.
Best Odds Guaranteed is relevant in exactly this scenario, where a runner’s price is pushed out. Bets can still lose, and the concession does not apply to all fixed odds wagers and bet types. Which bets qualify, and from what time, is set by each bookmaker’s terms. Support and information on gambling are available from GamCare.
Best Odds Guaranteed Bookmakers in More Detail
Now that BOG has been explained, here is a closer look at the greyhound and horse racing betting sites that operate it. Our team examined the terms used by each of the ten bookmakers covered below, so the way the promotion works at each one is clear. Here is what those terms set out:
BoyleSports Best Odds Guaranteed – BOG Applies from the Day Before Racing
Established Irish bookmaker BoyleSports is familiar to UK punters. One of its distinguishing features is that BOG applies from the day before racing takes place, which few rivals match. Bets placed online on any UK and Irish horse race are covered for Win singles, Each Way bets and Multiples. BoyleSports also appears among the more widely used horse racing betting apps available in the UK today.
The maximum Best Odds Guaranteed additional bonus is £50,000 per day per customer. Free bets do not qualify for the offer, while the other restrictions at BoyleSports are common ones. Cashed out or void bets, plus Match and Place only wagers, ante post markets and Tote betting fall outside the guarantee.
888sport Best Odds Guaranteed – BOG Applied on the Day of Races
Where the BOG icon is displayed next to a British or Irish horse race, 888sport is running the deal. It appears on the day of racing and, once shown, bets on that race are covered. This applies to Single, Each Way and Multiple bets. One difference at 888sport is that free bets can be used and still qualify for the offer.
The terms and conditions state that depositing via Moneybookers or Neteller makes punters ineligible, so the funding method matters. The maximum daily payout through BOG at 888sport is capped at £25,000, and other restrictions are typical, with ante post bets, enhanced offers and daily racing specials not covered.
BetGoodwin Best Odds Guaranteed – How BOG Works at This Newer Betting Site
Punters may not have heard of BetGoodwin as it is a relative newcomer to online betting, though the operator has history in the industry. Its BOG terms come into effect from 7am on race days and cover both horse racing and the greyhounds in the UK and Ireland.
The maximum benefit through Best Odds Guaranteed is set at £1,000 per bet, and only ante post bets and specials are listed as not applying, alongside international racing events. BetGoodwin applies the offer earlier in the day than many longer-established rivals.
Betfred Best Odds Guaranteed – How BOG Sits Alongside Other Offers
Another well-known bookmaker, Betfred runs BOG alongside a number of other deals. It applies to UK and Irish greyhound and horse racing events after 8am on the day, and to selected international races. Betfred Best Odds Guaranteed races do not include highlighted Super Extra Place races.
Lucky 15, 31 and 53 combination and system bets are also excluded from BOG. For greyhound racing, only Betfred’s early prices are included, meaning board prices do not count. Horse racing and dog racing bets placed ante post, or through the Tote or on a pari-mutuel basis, are excluded as well, making the limitations here broader than those found with some other bookmakers.
Quinn Bet Best Odds Guaranteed – BOG Covers Combination & System Bets
Although QuinnBet is a smaller name, it has expanded as an online bookmaker. BOG applies to all UK and Irish horse races from 8:30am on the day. It covers all Singles and Multiples, including the combination and system wagers that some horse racing Best Odds Guaranteed bookmakers exclude.
The main limitation of QuinnBet’s version of the offer is the comparatively low £250 per bet additional bonus. Others that set extra payouts in this way typically go to four times that amount. As usual, ante post bets and specials do not qualify for BOG.
10bet Best Odds Guaranteed – BOG & Other Horse Racing Promotions
10bet began offering BOG to punters fairly recently. Any time after 9am on the day, all UK and Irish horse races qualify for the deal. That is neither the earliest nor the latest time at which the guarantee comes into effect. Both early prices and board prices are covered for Single and Accumulator bets.
The 10bet Best Odds Guaranteed terms are fairly standard. The deal can be used in conjunction with some of the operator’s other horse racing offers, such as the Money Back as a Free Bet promotion if a horse is beaten by a neck or less, or the “Catch of the Day” 3/1+ Winner bonus. As with other BOG deals, ante post bets do not qualify.
Virgin Bet Best Odds Guaranteed – Maximum Enhancement Under the BOG Deal
Once the clock passes 9am on race days for UK and Irish meetings, Virgin Bet is another firm to apply BOG. Win and Each Way selections are then covered, with additional winnings up to a maximum of £50,000 per day. The Virgin Bet Best Odds Guaranteed terms do not make clear whether Accumulators qualify.
There are some familiar restrictions, covering ante post wagers, betting in running and derived markets, and cashed out and voided bets. These are not covered at Virgin Bet’s competitors either. One point of difference is that the guarantee used to come into effect earlier in the day.
BetVictor Best Odds Guaranteed – BOG on UK & Irish Horses & Greyhounds
Early Prices and Board Prices on all UK and Irish horse racing and greyhound meetings qualify for BOG at BetVictor, provided bets are placed after 9am on the day. The maximum cash benefit, as the operator calls it, is £25,000 per day paid in additional winnings through this offer.
While there are no wagering requirements attached to the BetVictor Best Odds Guaranteed promotion, there are some familiar exceptions. Void or cashed out bets do not qualify, nor do ante post wagers. Free bet bonus tokens are covered by BOG here.
betway Best Odds Guaranteed – Minimum Stake That Qualifies for BOG
At betway, BOG applies to all UK and Irish horse races after 9am on the day. There are a number of restrictions that punters need to be aware of. Largely because of the time at which it comes into effect, ante post and overnight bets do not qualify. The same applies to Lucky 15s, 31s and 63s.
Also outside the betway Best Odds Guaranteed promotion are betway Boosts, Match and Place only bets, enhanced prices, wagers placed with free bets and those that have been cashed out. Selecting the “SP” option on the betslip means BOG does not apply, while the minimum stake is £1 (or 50p Each Way) and the maximum enhanced payout is £25,000 per day.
LiveScore Bet Best Odds Guaranteed – Additional Winnings Capped at £50k a Day
From the later start time of 10am on race days, LiveScore Bet applies BOG on all UK and Irish horse racing meetings. That means ante post bets and international races do not qualify, while Win and Each Way wagers placed on the day, after the guarantee comes into effect, are covered.
Betting in running, derived markets, cashed out and void bets are also excluded. The LiveScore Bet Best Odds Guaranteed promotion sets an additional winnings cap of £50,000 per day, which is among the higher limits listed here.
Best Odds Guaranteed: advantages and limitations
Best Odds Guaranteed (BOG) concessions from bookmakers come with both benefits and restrictions. To give a balanced picture of how BOG works, the points below summarise the main features and limitations of this type of promotion:
- Pays the starting price if it is bigger than the odds taken
- Can run alongside certain other offers at some bookmakers
- Some bookmakers apply it from earlier in the day
- Maximum additional payouts are often relatively high
- Does not apply to ante-post odds
- Usually restricted to UK and Irish racing only
- Rule 4 deductions still apply to bets
- Start times for BOG differ between bookmakers
When Best Odds Guaranteed applies
Timing matters with BOG, because the concession only covers bets placed after it comes into effect. There are no industry regulations setting a specific Best Odds Guaranteed time, so each operator sets its own. The table below shows the times from which the listed bookmakers apply BOG:
| Bookmakers | Best Odds Guaranteed Times |
| BoyleSports | Day before racing |
| 888sport | On day of races |
| BetGoodwin | 7am on race days |
| Betfred | 8am on race days |
| Betfair | 8am on race days |
| Paddy Power | 8am on race days |
| QuinnBet | 8:30am on race days |
| 10bet | 9am on race days |
| Virgin Bet | 9am on race days |
| BetVictor | 9am on race days |
| betway | 9am on race days |
| LiveScore Bet | 10am on race days |
| William Hill | 10am on race days |
Newer betting sites offering Best Odds Guaranteed
BOG is not something every new online betting brand includes from the outset, as the concession carries a cost. Some newer operators do add it, though, often to sit alongside the terms offered by more established international bookmakers. Three newer sites that currently list Best Odds Guaranteed are set out below, with the conditions that apply:
- BetGoodwin – BOG applies from 7am on race days, alongside Money Back as Free Bet offers, subject to terms
- 10bet – BOG starts at 9am and can apply alongside the “Catch of the Day” 3/1+ Winner bonus, subject to terms
- Virgin Bet – BOG applies from 9am onwards, with additional winnings capped at £50,000 under the offer terms
Established BOG Bookmakers
Some of the more widely known sports betting sites also apply the guarantee. This includes brands such as Ladbrokes, Coral and other large operators in the British gambling industry. The sections below set out how their BOG terms work.
Betfair Best Odds Guaranteed – BOG on Sportsbook but Not Exchange
Although it is best known as a betting exchange, Betfair also operates a Sportsbook. BOG is one of the standard offers there for UK and Irish horse racing, subject to terms. The Betfair Best Odds Guaranteed window comes into effect from 8am on race days.
Extra Place Races are covered, but the My Odds Boost offer cannot be used in conjunction with BOG. Those enhanced odds tokens are settled at the price taken rather than SP. The usual restrictions apply on Betfair, with ante post and Tote bets not qualifying. BOG is also not available on the Betfair Exchange.
Paddy Power Best Odds Guaranteed – BOG on Selected Meetings Only
One bookmaker that has made significant changes to BOG recently is Paddy Power. The Irish operator has a distinctive approach, which may be familiar to those who follow it. Current Paddy Power Best Odds Guaranteed rules restrict the promotion to selected meetings in the UK and Ireland only.
That differs from the majority of other betting sites offering BOG here. Despite this, the Paddy Power Best Odds Guaranteed window remains unchanged, starting after 8am on race days. There are other restrictions to note as well.
Any horse racing bet placed with a Power Up is not covered by BOG. The same applies to ante post wagers, bets in running, Forecast, Place only, Betting without the favourite and other similar markets. This Best Odds Guaranteed Paddy Power offer is capped at £1,000 additional winnings per bet.
William Hill Best Odds Guaranteed – Later Start Time for Their BOG Deal
Finally, there is William Hill. A presence on many High Streets in the UK, the company also operates online and includes BOG within its horse racing offers. The William Hill Best Odds Guaranteed window is one of the later ones, beginning at 10am on race days.
While that is later than a number of competitors, the BOG terms are similar to others in some respects. The maximum benefit here is £25,000 per day. With Best Odds Guaranteed at William Hill, the familiar bet restrictions apply to the Win and Each Way markets. Bet Boosts are covered.
Key Horse Racing Best Odds Guaranteed Events
At certain race meetings and festivals, BOG terms attract more attention than usual, largely because there is wider public interest in the racing taking place. Three notable British events in the sport are outlined below:
Best Odds Guaranteed at the Cheltenham Festival
Jumps racing followers will be familiar with the Cheltenham Festival. It is a four-day meeting in the middle of March, across which the leading National Hunt races are run. Cheltenham Best Odds Guaranteed terms can apply to the Champion Hurdle, Queen Mother Champion Chase and Cheltenham Gold Cup, plus other Grade 1 races and a number of valuable handicaps.
Irish dominance at recent editions of the Festival means prices on favourites are often short, so a BOG deal may make little practical difference on those runners. Its effect is more noticeable on Each Way markets in the handicaps and the more competitive conditions races during the week, though outcomes remain uncertain.
Best Odds Guaranteed for the Grand National
Described as the world’s most famous steeplechase, the Grand National at Aintree has a maximum field of 40 runners. It is an unpredictable race, and BOG terms are one of several features bookmakers apply when this racecourse near Liverpool is the centre of attention.
With so many runners and well-known fences such as Becher’s Brook, The Canal Turn and The Chair to negotiate, Grand National Best Odds Guaranteed terms are often considered less significant than Extra Places. Some bookmakers require a choice between the two offers. In an open event of this kind, prices tend to be competitive.
Royal Ascot Best Odds Guaranteed
The royal meeting at Ascot runs over five days in the middle of June and is a focal point of Flat thoroughbred racing in Europe. It draws racehorses from across the globe to the UK to run in the presence of royalty. The result is competitive racing on the track, with BOG generally available as standard, subject to terms.
Whether it is sprint contests such as the King’s Stand Stakes or staying events such as the Ascot Gold Cup, the terms relate to runners whose prices drift before the off. Royal Ascot Best Odds Guaranteed also covers a number of handicaps and races for two-year-olds, with large fields of between 20 and 30 runners.
Common BOG Terms & Conditions
As with any offer, terms and conditions are attached to BOG. Our team reviewed the small print and set out below some of the conditions most commonly encountered with this promotion:
- Bet Restrictions – Not all horse racing bet types qualify for BOG, and this differs on a bookmaker by bookmaker basis. Win and Each Way singles are generally included, but Extra Place races, ante post wagers, specials and combination and system bets will or may not apply.
- Max Payout – It may be called maximum award, benefit, bonus or enhancement, but all bookmakers set a limit on how much BOG pays in additional returns. Some apply this per bet or per race, while others apply it per day to their customers.
- Minimum Stake – Best Odds Guaranteed deals may also require a minimum qualifying stake to apply. This is usually £1 or 50p Each Way.
- Rule 4 – A Rule 4 deduction will apply even with BOG in the event that there are one or more non-runners in the race at odds of 14/1 (15.00) or shorter. The smaller the price of the withdrawn horses, the greater the deductions, in 5p in the Pound Sterling intervals. Rule 4s apply after BOG, though, not before.
- Time – As noted above, each bookmaker has its own set time from which the guarantee applies. Bets struck before this are not covered by BOG, so the terms are worth checking carefully beforehand.
How BOG Works in Practice
As with all betting offers, the Best Odds Guaranteed promotion is one with details worth understanding. Below are some points our team noted about how the offer operates in practice:
Bookmakers with Earlier BOG Coverage
Some bookmakers only apply BOG from 10am on the day of the race, while others apply it earlier. The table above sets out the Best Odds Guaranteed time for the larger bookmakers and when the deal comes into effect, so the differences between them can be compared directly.
What the Exchanges Show
Sports betting exchanges like Betfair can be informative, as they show where money in the market is going. If the exchanges show others are prepared to back a horse at a bigger price, that price may not yet be matched by fixed odds sportsbooks. Exchange activity can influence prices in regular markets, though no outcome is ever predictable.
BOG Alongside Other Offers
It is not always possible, but BOG can sometimes be combined with other promotions. This may be a Money Back as a Free Bet offer, a Winner bonus or something different, and compatibility with other horse racing deals varies between bookmakers and is set out in their terms.
Summary
That covers the Best Odds Guaranteed offer from all angles. As promotions go, it is one of the more common ones, and the conditions attached vary from site to site. Having seen when and where it is available, the details below relate to one BOG bookmaker:
FAQs
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